I’ve resolved my issue.
I went back to Eric’s blog ‘Inserting an Image into a Bookmark in an OpenXML WordprocessingML Document’. At the bottom, there is a link to an example, however that link downloads a project ‘RetrieveBookmarkText.zip’, which does not have the examples about images. I looked through the folder though and found and downloaded the project in ‘ReplaceBookmark.zip’, and that had all the examples I needed to resolve my issue.
I suggest changing the link in that article to:
http://www.ericwhite.com/blog/wp-content/uploads/2016/03/ReplaceBookmark.zip
Thanks for making these available. They are great!